In 2020 Use SEO Trends And Strategies To stay Competitive

Every business aims to have their websites appear on search engines, but achieving a top-ranking position is quite challenging. Attaining primary position in search engine result page is achieved using the SEO services and at the same time it’s most important to adapt to new seo technology and strategies. To assist you in this endeavor, we've outlined some SEO strategies from the Best SEO Company in Chennai.

1. Regular Website Audits:

An SEO audit involves routinely inspecting a website to identify and resolve issues, ensuring the website remains visible on the internet. Typically, SEO audits begin with an overall analysis of the website's performance. These audits help uncover and rectify factors that enhance a website's relevance and visibility online. Top SEO companies conduct these audits to pinpoint and address backend issues, ultimately improving website speed and boosting its ranking.

2. The Significance of UI/UX Design:

A valuable and satisfying user experience is paramount in the business world. In recent years, web design has increasingly embraced these principles, and as businesses approach the new year with fresh strategies, UI/UX design experts emphasize the critical role these elements play in SEO.

When the goal is to convert visitors into customers, website design holds immense importance as it creates the first impression. It's essential to ensure your website is user-friendly. According to FORRESTER, a customer experience-based strategy can increase revenue by 17%, while other strategies yield only 3%. Therefore, it's vital to design your website's UI/UX effectively, and this often requires the expertise of a web design company.

3. Optimize Your Mobile-Friendly Websites:

In today's world, about 50% of the population uses smartphones, as reported by GSMA Intelligence. It's essential to focus on improving mobile searches, especially with Google's mobile-view update algorithm called 'Mobilegeddon.' Whether you like it or not, if your website isn't mobile-friendly, users won't make an effort to find it. Identify and address any obstacles hindering your website's mobile-friendliness to retain your customers. If you need assistance, consider engaging top SEO services.

4. Speed Up Page Loading for Longer User Engagement:

To achieve your goals, it's not enough to have a user-friendly UI/UX design and informative content on your website. The time taken by the pages to load the site is the most critical factor to be considered. Websites with overly complex features can slow down page loading. Test your website to ensure that pages load within 3 seconds. If not, think about improving your website's performance with assistance from an SEO company. Websites that load within 3 seconds or less allow visitors to access them easily and also rank better on Google, making them more discoverable.

5. Choose the Right Keywords for Visibility:

In SEO strategies, keyword research plays a crucial role. It's like the key to reaching and engaging with online customers. Using the right keywords in your content is absolutely essential. But what is keyword research? It's all about understanding the words and phrases people use in search engines. By conducting thorough keyword research for your website, you can connect with your target audience and improve your search engine ranking.

To find keywords with average search volumes, SEO companies in Chennai recommend tools like Google Keyword Planner and MOZ Keywords. It's important to note that the search volume for keywords can change as user search behaviour evolves. To stay competitive, it's vital to keep an eye on keyword search volume.

6. Maintain a Social Media Presence for Ranking:

Social media platforms have evolved from being just for fun to becoming valuable information sources. SEO service experts have noted this transformation. STATISTA reports that in 2010, 970 million people worldwide were using social media, and now it's nearing 2.5 billion, a 253% increase.

• Search engines consider social signals a significant factor for better SEO rankings. SEO companies emphasize not neglecting your business's social media presence in your SEO strategy.

• Natural method of getting backlinks is social media platforms. For this, develop informative and high quality content and make users share it online.

• When your website has a substantial number of followers for your products or services, it's more likely to rank higher in search results for specific keywords. This can be directly or indirectly influenced by social media.

• Through social media, website or blog content can reach a wider audience and stimulate discussions. Your web pages become more than just promotional platforms; they serve a greater purpose. The benefit is that your content has the potential to reach more people.

In today's highly competitive online world, simply having people visit your website is not enough. Develop quality and shareable content, and optimize social media with the help of the best SEO services to share it on platforms like Facebook, Twitter, LinkedIn, and more.

7. Google's Algorithm for Security:

You've probably come across the term 'HTTP,' which stands for Hypertext Transfer Protocol. One of the major things that we can say for ecommerce website security is SSL certificate Google now emphasizes the importance of 'HTTPS everywhere' as a significant ranking factor. Google's main goal is to provide the best information to its users, and HTTPS plays a vital role in securing users' information from hackers. Obtaining an SSL certificate for a website is one of the easiest tasks for business owners through SEO services.

So, what's the next step? With the assistance of SEO services, you can enable HTTPS on your websites to ensure they don't get marked as 'not secure.' This security feature can enhance customer confidence and conversions because users will trust that their information is safe on a secured site. Without an SSL certificate, top companies may overlook your website. While an SSL certificate isn't the sole safeguard for a website, as known by web design and development companies, it does add an important layer of security. Google has now made it a mandatory requirement in its SEO algorithm.

8. Get Faster Updates with Voice Search Optimization:

According to OC&C strategy consultants, voice-based shopping accounts for nearly $2 billion in retail sales, with expectations of a $40 billion increase in the coming years. Voice search offers quicker updates to your queries, improving your website's bounce rate and encouraging users to stay longer.

Voice search optimization's primary goal is to enhance user experience. Thanks to the support of speakers and virtual assistants, queries are now more comfortable, faster, and efficient. As competition intensifies, SEO service experts caution that voice search success depends on meeting people's demands, presenting a significant opportunity for business growth.

So, how can you excel in voice search? Aim to become a featured snippet on Google, known as "position zero." Google will consider your content the best and read it aloud in voice searches. Implementing schema markup will also boost your brand's voice search ranking on Google, ensuring long-term growth.

9. Google's "BEAT" and "EAT" Algorithms:

Ranking high in search results is a top priority for businesses looking to attract users genuinely interested in their products. Highly ranked websites will have a better chance to catch more visitors. SEO experts in Chennai can assist you in achieving this using their algorithms.

In website content, "E-A-T" stands for "expertise, authority, and trustworthiness." This directly affects users' well-being and satisfaction. Websites with high EAT scores excel in these areas, making it easier for people to find your site and get answers to their queries. The inclusion of long-tail keywords in content, with the help of the BEAT update, improves voice search results. Voice search is more like a spoken conversation compared to text queries.

10. Boost Your Rankings with Backlinks:

From reputable websites generating backlinks, those backlinks will help to identify and spot the highest ranking position in the result page as trusted and authoritative websites. Encourage other websites, especially well-known ones related to your niche, to link to your site. Another approach is to acquire backlinks from websites frequently visited by your valuable customers. Focus on building authoritative links over months rather than seeking quick results.

11. Monitor Progress for Success:

After setting up your SEO campaigns with the help of SEO services, your work isn't done. SEO performance can fluctuate, so it's vital to monitor your progress regularly to address issues and ensure success. You can assess your strategy's effectiveness by checking how often your website appears in search engines and its visibility.

Dive deep into your bounce rate, which helps identify which pages visitors view and why they leave. This insight allows you to enhance your website's engagement. SEO companies often recommend Ahref, a top SEO tool that aids in link analysis, competitor assessment, keyword research, and URL ranking checks.

In Conclusion:

The latest SEO trends and strategy will help you to stay ahead and it is more essential to keep updating. If your ranking drops, don't worry; use the above list to reclaim your position. Valuable services for users include SEO audits and performance monitoring.

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